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Is Your Small Business Trying to Market a New Service?

Glass door signs

When a plane flies a banner over the New Jersey shoreline the message is noticed.
As the Beachgate drama continues to unfold, It would be difficult for Governor Chris Christie not to get the message. He may not like the message or follow the advice of getting off the beach, but that banner had strong marketing power.
Although few marketing techniques will ever have the impact of the Beachgate banner that is now gone viral, there are plenty of ways for your company to reach its customers. From floor standing sign holders to acrylic poster frames, signage is one of the best physical marketing tools that any company can use. Advertising your products on the back side of a small cafe menu sign display stand, for instance, can help you capture potential clients when they have time to sit and read. As the eat their morning breakfast of pancakes and sausage, they can visually chew on your weekend sale of camping supplies. As they enjoy a dinner out with the family, the five year old diner can practice her reading skills about the upcoming pool supply sale while she waits for her ice cream dessert.
Indoor Sigh Stands and Outdoor Floor Standing Sign Holders Help You Market Your Message
From the smallest window signs with suction cups to the largest floor standing sign holders, there are many ways for businesses, both large and small, to get the attention of possible customers.
We live in a world of digital noise. With people’s obsession of being constantly connected it should come as no surprise that classic plastic hang tag sleeves are something novel that will capture the attention of many.
Consider some of these other ways visual marketing can help you connect with potential customers:

  • Metal disply stands that feature thematic fliers for a weekend long conference can become a go to provider of information. Attendees can look to these directional devices to help them know where they are at and what time the next lecture or presentation will start.
  • Acrylic door sign holders inside bathroom stalls can promote this weekends band performance or a sale on shoes. With a captive audience, this marketing method is powerful.
  • Research indicates that even full priced items sell better with sings. In fact, full priced merchandise performs 18% better with signage than without.
  • Keeping your big sale items at the back of the store is a good way to make sure that shoppers travel through much of your merchandise. Making sure that you use clear, well designed signs, however, will increase the chances that you catch the eye of your customers.
  • Estimates from a 2011 report indicate 86% of consumers will pay more for a better experience.
  • The cost of reaching 1,000 adults with a sign or a store merchandiser with a life of one year was between 3 cents and 37 cents. This compares to the much higher $4.05 to $7.75 for a short 30 second television commercial.
  • In several studies, including one from Brigham Young University, research indicates that merchandise with a sign outsold merchandise without a sign by as much as 20%.
  • New shoppers use merchandise signs to help them navigate their way through unfamiliar stores.
  • Going the extra step and updating your visual displays to feature an upcoming holiday can help you improve the look of your displays.



  • Mounted brochure holders in the hallways of high traffic areas can help you capture the attention of many people.
  • A consumer decides to stick with a brand or buy a competitor in three to seven seconds.
  • Taller floor standing sign holders can catch the attention of customers and clients from across the room.
  • Today is the day to update signage in your retail store.
  • Estimates show that 82% of shoppers do not make their purchase decisions until they are in the store.
  • Research indicates that even when shoppers have a list, as many as six to 10 purchases in a store can be classified as impulse buys.
  • Shoppers will use their smartphones to do research on a product, but as many as 77% of consumers indicate that they will go to a store to shop. In store sales signs can help direct these in store shoppers to merchandise that is not on their initial list.

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